Eye Makeup for Older Women Unlock the Secret to Fabulous

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As we age, our skin changes, and so does how we apply makeup. Whether you’re looking to brighten up your eyes or change your signature look, learning how to apply makeup for older women is now easier than ever.

No matter your age or eye shape, there’s an eye makeup look out there for you. But with so many options available and the growing popularity of makeup trends like the classic cat-eye and modern smoky eye, it can be difficult to know where to start.

Lucky for you, I have some secrets up my sleeve just waiting to be revealed! In this article, I’m going to share with you my must-know tips and tricks on how to apply eye makeup for older women that will help you create a look that is sure to turn heads. Let’s get started!

Choose the Right Products for Older Skin

Having older skin doesn’t mean you can’t wear fab eye makeup! You just need to take a few special considerations into account when choosing your products.

First, when picking out an eyeshadow, look for formulas that are made to specifically cater to older skin. Such formulas usually include ingredients like hyaluronic acid and Vitamin E to moisturize the skin while providing a smoother color payoff. Also, make sure that the colors you choose don’t cause any irritation as this can worsen fine lines around the eye area.

Second, use eyeliner pencils rather than liquid liners as they are much easier to apply on aging skin. Similarly, choosing a waterproof formula is advisable since it will stay put for longer periods of time and fade much more evenly. And if you’re hoping for extra volume or length in your lashes, opt for a volumizing mascara instead of a lengthening type—lengthening mascaras tend to clump and age the lashes more so than volumizing ones.

By taking these tips into account, you’ll be able to create looks that both flatter your mature skin and show off your inner beauty!

Eye Makeup for Older Women

Use Natural Products for the Best Results

If you’re looking for eye makeup for older women, the trick is to keep it natural. Rather than cake on a ton of products, you want to highlight and draw attention to your features in subtle ways. Natural products are best for this since they often have light-diffusing properties that can soften the appearance of lines and wrinkles around your eyes.

To achieve a natural look, start with a light or neutral base depending on your skin tone. You can then use earth tones to softly contour your eyes and eyelids—think taupes, mauves, and browns—in addition to using soft black eyeliner along the rim of your lashes. To keep it looking more natural, avoid harsh lines or dramatic colors like bright blues, purples, or greens.

Finally, use a light dusting of shimmery shadow on your lids to make them really pop. This will also contour any age-related changes in the shape of your eyes. With these tips in mind, you’ll be well on your way to fabulous eye makeup that looks both age-appropriate and natural!

Go Easy on the Eye Shadow and Liner

One thing you should remember is to go easy on the eye shadow and liner. Heavy and harsh eyeshadows may look good in your twenties, but as you age, they can make your eyes look older. You want to keep it natural and use light, sheer shades for a subtle look.

Sheer Eye Shadow

Sheer eye shadow is a great way to give yourself a natural-looking eye makeup look without looking overly done up. Use a small brush with light strokes and blend the color outwards until it looks as natural as possible. To add more depth, choose a lighter shade than you normally would – this will make your eyes appear brighter and more alert.

Soft Eyeliner

Soft eyeliner will add a definition to your eyes without looking too severe. Start with a thin line at the base of the lashes and thicken it slightly towards the outer corner of your eye. Add some light eyeshadow over the eyeliner for an extra hint of definition that helps emphasize you’re natural beauty while still keeping it subtle.

Lastly, remember not to forget mascara – this will boost your look by adding volume and length to lashes for an instant lift that is sure to make you feel fabulous!

Stick to Neutral Colors

The beauty of advanced age is that you don’t have to worry about looking too made up—that doesn’t mean you can’t look amazing. When it comes to eye makeup for older women, stick to neutral colors like browns, tans, and creams. You want to use colors that enhance your natural beauty and bring out the color of your eyes – not overpower them.

Also, steer clear of heavy black eyeliner or shadow – this will draw attention away from your eyes and make them appear sunken in. Instead, opt for softer eyeliners like brown or gray and a light dusting of bronzer.

You can also add a bit of shimmer, but keep it subtle so it’s not overpowering:

  • Use an eye shadow primer before applying any color all over the lid for an even application.
  • Try lighter, creamier formulas and skip thick powders that tend to settle into wrinkles.
  • Opt for pigmented pastels or nudes with a metallic finish instead of matte shadows – they will create a luminous effect without emphasizing lines on your face.
  • Consider using cream shadows instead of powder ones – they’re easier to blend, look more natural, and won’t settle into fine lines and wrinkles.

Highlight Your Eyes With Mascara

Nothing says “look at me!” like a smudge-free, curled lash. Mascara is the key to giving your eyes that extra “oomph” to make them stand out. But not just any mascara will do—you need to look for one specifically designed for mature skin that won’t clump, flake, or smear.

Look for mascaras that:

  • Are formulated with natural oils and waxes like jojoba oil or carnauba wax. These will help nourish and protect your lashes, while also providing long-lasting all-day wear.
  • Contain ingredients specifically designed for someone with sensitive skin. Look for ingredients such as aloe vera, chamomile, cucumber extract, green tea extract, and vitamins A and E to help soothe and hydrate the delicate area around your eyes.
  • Have a wand with an extra-wide brush head to help separate and define each lash. This will create a more full look without clumping or smudging.

Once you’ve selected the perfect mascara, make sure you apply it correctly so that you don’t end up with panda eyes at the end of the day! Start at the roots of your lashes and wiggle the wand up towards the tips in an outward curling motion – this will give your lashes some lift as well as length and volume! And don’t forget to apply a few coats of mascara on top and bottom lashes for extra drama!

Check if Your Makeup Is Still on Point

As we age, our skin becomes more sensitive and delicate, which is why it’s important to check that your makeup is still on point. Here are a few tips to keep your eye makeup looking fresh and fabulous:

  1. Always use a primer. A primer helps create a smooth base and makes sure that your eye makeup stays in place all day, without smudging or caking up.
  2. Use waterproof products. Waterproof products are essential for preventing raccoon eyes caused by smudging and creasing of the product. Choose an eyeliner labeled “waterproof” or “long-lasting” to make sure it won’t move throughout the day.
  3. Avoid glittery shadows. While glittery shadows may be trendy among younger women, they can easily draw attention to any wrinkles or fine lines around the eyes of older women. Instead, opt for more matte shades for a subtle yet classy look that will last longer during the day too!
  4. Don’t apply heavy layers of product—instead build gradually until you get your desired result, then blend it well so the makeup looks natural and not cakey or clumpy.
  5. Lastly, make sure you give your makeup plenty of time to set before going out in temperatures over 75 degrees or humidity over 50%. This will ensure that your mascara and eyeliner don’t end up running down your face!


As a mature woman, your eyes are the perfect window to your personality and style. Master the art of eye makeup for older women and you’ll put your best face forward.

The most important thing to remember is to keep it light. Focus on one area, like your eyes, to bring out the best features of your face. And don’t be afraid to experiment and have fun. With all of the products on the market, you can create a look that makes you feel beautiful and confident.

So, don’t let age be an obstacle in creating the eye makeup look that you want. Take the time to explore your options and find the makeup look that works for you. With a little practice and the right tips, you can unlock the secret to fabulous eye makeup for older women.

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Tessa Reynolds
Meet Tessa Reynolds, who lives in Denver, Colorado. She likes to write about sunglasses, and eye makeup so that she can share her knowledge, and help all the people who need something for their eyes. When she is not writing, you can find her skiing in the mountains of Colorado.